DIGITAL ADS

Display ads or Pay-Per-Click (PPC) ads are placed on relevant third-party websites. The three critical elements of a display ad are the image, message, and design.

READY -TO-USE

DISPLAY BANNER ASSETS

 DISPLAY AD 01

static ad

  • Suggested Use: Display Ad
  • Dimensions: Wide Skyscraper | 728 X 90

 

DISPLAY AD 02

STATIC AD

  • Suggested Use: Display Ad
  • Dimensions: Large Rectangle | 336 X 280

DISPLAY AD 03

STATIC AD

  • Suggested Use: Display Ad
  • Dimensions: Medium Rectangle | 300 x 250

 DISPLAY AD 04

static ad

  • Suggested Use: Display Ad
  • Dimensions: Medium Rectangle |300 X 250

 

DISPLAY AD 05

STATIC AD

  • Suggested Use: Display Ad
  • Dimensions: Medium Rectangle | 300 X 250

DISPLAY AD 06

STATIC AD

  • Suggested Use: Display Ad
  • Dimensions: Medium Rectangle | 300 X 250

BANNER ASSET REQUEST

FORM

Ready to get started? Simply fill out the form below to request any of the above banners to be customized with your company logo:

DIGITAL ADVERTISING

GOOGLE ADS | TEXT ADS

google_ads

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ABOUT TEXT ADS

Text ads on the Search Network show above and below Google search results. It has three parts: headline text, a display URL, and description text.

a

HEADLINE

People are most likely to notice your headline text, so consider including words that people may have entered in their Google search. 

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DESCRIPTION

Use the description fields to highlight details about the product. Don’t foret to include a “call to action”—the action you want your customer to take. 

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EXAMPLE

Insurance Made Simple | Get a Quote in Seconds | View our Prices
Ad www.swyfft.com/insurance
Get affordable & trustworthy insurance. All policies rated A- Excellent by AM Best. Get a quote in seconds.

DISPLAY URL

The display URL, usually in green, shows your website address. We recommend using your widget link or a landing page here. 

ALL SYSTEMS GO

Check out suggestions for how to write successful text ads HERE

You got this! Head here to learn more and get started: I’M READY

DIGITAL ADVERTISING 

BEST PLACES TO POST

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GOOGLE SEARCH ADVERTISING

Google Ads has led the industry and outperformed many rivals, winning its status as the current go-to online advertising tool. It can help you meet your marketing goals through both search and display networks.

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FACEBOOK ADS

Facebook ads offer unmatched access into niche interests and broad markets, and can also target demographics like age and region with precision. Focusing on audience targeting means your Facebook ads go beyond keywords.

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MS ADVERTISING ADS (FORMERLY BING)

MS Advertising ads operate similarly to Google, although their user base is smaller. Not all searchers stick with Google, which is why Bing claims the third largest share of the search market Your company can take advantage of this share in yoour advertising campaign.

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AMAZON ADS

Amazon is the third most popular advertising platform (behind Google and Facebook) and attracts a massive amount of consumers. For perspective, Amazon features more than 300 million active user accounts, plus more than 100 million Amazon Prime members. 

TIP 01

Try and link display ads to the correct information on your website, such as a landing page.

TIP 02

Try to avoid cliché marketing cries like “Buy Now!” or “Sign up Here”. Instead, try and get creative with your call to action. Click HERE for examples.

TIP 03

Always be testing. Google provides free tools to gauge the effectiveness of your display ads, offering information and insight. (BEGINNERS GUIDE)

FACTS AND STATS

DID YOU KNOW?

GOOGLE ADS

Below is a list of Ad formats available in Google Ads for your display campaigns:

  • Leaderboard (728×90)
  • Banner (468×60)
  • Half Banner (234×60)
  • Button (125×125)
  • Skyscraper (120×600)
  • Wide Skyscraper (160×600)
  • Small Rectangle (180×150)
  • Vertical Banner (120×240)
  • Small Square (200×200)
  • Square (250×250)
  • Medium Rectangle (300×250)
  • Large Rectangle (336×280)
  • Half Page (300×600)
  • Portrait (300×1050)
  • Mobile Banner (320×50)
  • Large Leaderboard (970×90)
  • Billboard (970×250)

MS ADVERTISING ADS

Below is a list of Ad formats available in MS Advertising for your display campaigns:

  • In Banner Interactive (300×250)
  • IAB Billboard + Billboard Expand (900×250)
  • Expanding Rich Media (300×250), (728×90), (300×600)
  • MSN Custom Header (970×250
  • MSN Responsive Header + Skin (1600×328), (942×250)
  • Outlook In Banner Interactive (300×250), (728×90), (300×600), (160×600), (320×50)
  • Bannerstream Video (300×250)
  • Linear Video (1280×720)

 For a full list of MS Advertising Creative Specs: CLICK HERE.

EXPLORE THE NEXT SECTION

Explore our Demo Video Section with even more ready to use downloadable assets and examples at your fingertips.

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